TUI Crystal Ski Holidays - Italy

The Brief:

To capture film and photography assets from four Italian ski resorts and to film and edit six virtual tour films of the most popular hotels in those ski resorts.

Locations:

Sestriere, Sauze d’Oulx, Cervinia and Passo Tonale.

Over the course of the 2022/23 ski season, we visited each resort twice to capture content. We produced a ‘60 seconds in’ hero film and an album of photography assets for each resort. We then spent two days in the core Crystal Ski hotels in each resort to film a virtual tour to assist customers on their booking journey. All the content was then re-edited for vertical and square, in 30s social-friendly format.

The project ran for the whole season requiring multiple visits to each resort to ensure we had the best of the weather and snow conditions.

This is the latest in a series of similar projects for TUI Crystal Ski Holidays which has now spanned France, Austria, Italy and Bosnia.

Crew:

Director/DoP: Sam Wordsworth

Producer: Amelia Smith

Camera Op: Troy Edige

Photographer: Matt Conroy