F1 Las Vegas - Adverts
Brief:
We were contracted by our friends at 16k Agency to assist them in a production at the Bahrain F1 pre-season testing. The brief was to create a series of assets to help promote the brand new race for Formula One in Las Vegas.
Concept:
We set up a series of studios to mimic scenes from Las Vegas. We brought in various drivers and team principles from the different teams and filmed a series of activations and interviews. The aim was to create a bank of content that could be used at various points over the coming months, across social and the web. We had some fun dressing up the subjects in Vegas style costumes, with each person receiving a customised sequin bomber jacket to wear.
Our specific role was to advise on the content capture, provide the lighting and camera capture equipment and fill the Director of Photography role on site.
