Natwest Accelerator Program

The Brief: To produce 12 vertical videos for the Natwest Accelerator program’s social media channels.

Location: Multiple locations across the Midlands and London.

The & Partnership Agency approached us in the spring of 2024 to help them bring to life a very specific creative brief exclusively for social media channels. They wanted to highlight 4 case studies of individuals who had taken part, and excelled, using the Natwest Accelerator program. This is a program which helps new and fledging businesses grow by offering mentoring and business advice.

Each case would have 3 matching videos;

1) ‘Buckle Up’ - this video included the use of a wind machine to create drama and a sense of fun.

2) ‘Accelerated’ - this video included B-roll of the Accelerator Program in session, as well as some content shot within each case study’s business or with their products.

3) ‘Before and After’ - this video was designed to show the viewer how far the individuals had come since first joining the program; UGC images and short clips, shot by each case study, were used within the video to give a sense of this journey.

You can see an example of all 4 ‘Buckle Up’ videos above and below.

Crew:

Director: The & Partnership 

DoP: Josh Jones 

Producer: Amelia Wordsworth 

Agency: The & Partnership 

Gaffer: Sam Wordsworth

1st AC: Tom Laxton

Spark: Luke Daft

Editor: The & Partnership